My role: Brand & Graphic Design
Two emerging designers. One global platform. And a blank canvas to create something real.
Canvas4Creativity was a collaboration between Pull&Bear and the British Council to spotlight the next wave of fashion talent. Designers Chet Lo and Joana Parv were invited to develop two capsule collections and Pull&Bear brought them to life.I led the campaign’s art direction and graphic execution, making sure each designer’s universe translated seamlessly across digital channels. From typography to motion to overall visual language, every asset was crafted to reflect Chet’s sculptural futurism and Joana’s architectural fluidity.