SARA GIRÓ


ABOUT ME

SHORTFILMS
Ventanilla 7
Carmín
Esta noche no


PUBLICATIONS
Morirse (no) es lo que era


BEFORE MAKING MOVIES
PULL&BEAR
Wallapop
Tagliatella
Tinder
Playz RTVE
Código Nuevo



















LINKEDIN
my role: Campaign Design
 La Tagliatella was saying goodbye to their old look. New identity, new vibe, new restaurants. But what about all those chairs, tables, lamps, and iconic checkered tablecloths across Spain?

That’s where Wallapop came in.

Instead of throwing everything away, we turned the rebrand into a circular economy case study. Every piece of old decor was listed on Wallapop and people went wild.

It wasn’t just furniture. It was nostalgia. Users rushed to buy a piece of the brand’s past: the chair from a first date, the table of Sunday lunches, the lamp above their favorite pasta.

The campaign showed a brand can move forward without losing its legacy. No big speeches, just action, and a lot of second chances.