SARA GIRÓ


ABOUT ME

SHORTFILMS
Ventanilla 7
Carmín
Esta noche no


PUBLICATIONS
Morirse (no) es lo que era
Atlas, en busca del santuario...


BEFORE MAKING MOVIES
PULL&BEAR
Wallapop
Tagliatella
Tinder
Playz RTVE
Código Nuevo



















LINKEDIN
my role: Campaign Design
 La Tagliatella said goodbye to its old look — new identity, new restaurants. But what about all the chairs, tables, lamps, and iconic checkered tablecloths across Spain?

That’s where Wallapop came in. Instead of trashing the old decor, we listed it — turning the rebrand into a circular economy story. People went wild: not for furniture, but for nostalgia. 

It wasn’t just furniture. It was nostalgia. Users rushed to buy a piece of the brand’s past: the chair from a first date, the table of Sunday lunches, the lamp above their favorite pasta.

The campaign showed a brand can move forward without losing its legacy. No big speeches, just action, and a lot of second chances.