My role: Brand & Graphic Design


For the 2025 STWD drop, it was time for a shift. No more high-school energy. No Gen Z clichés. This season, streetwear grew up:  sharper, heavier, and unapologetically grounded.

The campaign revolved around evolving without losing your roots. We moved away from skateparks and lockers and stepped into brutalist architecture, late-night streets, and muted tones. 
We rolled out fashion-film teasers and stills across social, blending lo-fi textures with clean, editorial visuals. Everything hinted at the new direction: oversized yet refined, bold in presence rather than logos.