SARA GIRÓ


ABOUT ME

SHORTFILMS
Ventanilla 7
Carmín
Esta noche no


PUBLICATIONS
Morirse (no) es lo que era
Atlas, en busca del santuario...


BEFORE MAKING MOVIES
PULL&BEAR
Wallapop
Tagliatella
Tinder
Playz RTVE
Código Nuevo



















LINKEDIN
My role: Concept Development, Art Direction, AI Image Creation, Visual Design.


For the launch of Pull&Bear’s first-ever fragrance line, the brand wanted to introduce artificial intelligence into the creative process for the very first time. Within the design team, my teammate and I developed all the AI-generated imagery for the new perfume collection, working from initial prompts and concept directions to final visual outputs.The goal was to create a distinct visual universe for the fragrances something fresh, atmospheric and aligned with the brand’s identity— while using AI as a tool to accelerate exploration and refine aesthetic possibilities. We handled the full process end-to-end, from creative direction to prompt design, image selection and final adjustments.

The result was a set of visuals that defined the mood of the collection and helped position Pull&Bear’s new perfumes with a more contemporary, experimental look.