SARA GIRÓ


ABOUT ME

SHORTFILMS
Ventanilla 7
Carmín
Esta noche no


PUBLICATIONS
Morirse (no) es lo que era
Atlas, en busca del santuario...


BEFORE MAKING MOVIES
PULL&BEAR
Wallapop
Tagliatella
Tinder
Playz RTVE
Código Nuevo



















LINKEDIN
My role: Concept, Art Direction, Copywriting, Visual Design.
 For the launch of the new Stranger Things season (Pull&Bear’s strongest and best-performing license) I developed a digital concept that would add real value to the overall campaign. The central piece was a character-based quiz designed to connect users with the collection in a more guided way: each result matched the user with a Stranger Things character and then linked directly to curated looks inspired by them. I handled the concept, UX flow, copy, and full visual design of the experience.

Beyond the quiz, I also designed the full set of graphic assets for the campaign on web. This allowed the quiz and the campaign visuals to coexist under one cohesive look and feel.
It was a large-scale project that required direct communication with Netflix Madrid and the Stranger Things team in Los Angeles. All creative decisions, copy, and visual directions were aligned with them to make sure the execution respected the franchise’s guidelines and stayed coherent with the global narrative.

Overall, the quiz became the main interactive piece of the campaign, and I led it end-to-end while also contributing to the wider visual ecosystem of the season.