SARA GIRÓ


ABOUT ME

SHORTFILMS
Ventanilla 7
Carmín
Esta noche no


PUBLICATIONS
Morirse (no) es lo que era
Atlas, en busca del santuario...


BEFORE MAKING MOVIES
PULL&BEAR
Wallapop
Tagliatella
Tinder
Playz RTVE
Código Nuevo



















LINKEDIN
My role: Social Media Creative


If you’re Spanish, you’ve either cried with Camela or sold something on Wallapop. Icons in their own worlds: tecno-rumba and second-hand culture. So what happens when you put them together?

A campaign that turns real Wallapop chats into tecno-rumba hits. Actual messages. Actual drama. Actual regateos. Camela took the platform’s most iconic conversations and turned them into brand-new tracks inspired by the chaos of online bargaining.The idea came from a viral auto-tuned chat. Camela said, “Let’s do it properly.” And we did: five original songs, five surreal stories about buyers, sellers, and everything in between. With Little Spain behind the camera, the vibe was pure meme meets Spanish folklore.

Each video dropped on TikTok and Instagram, blowing up feeds and making people say, “This has literally happened to me.”